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Video Features ShotSpotter in San Francisco Where Chief Says Gun Violence is Down 50%


SST, Inc., the world leader in gunfire detection and location solutions, today announced the launch of its new web site, that includes a video highlighting use of ShotSpotter in San Francisco. The site features all-new content and a complete redesign. 

About the Video
The home page features a brand new video, which shows ShotSpotter in action in San Francisco: community and political leaders are interviewed during the video to share their views on what works to reduce gun violence in the city:

“ShotSpotter was key in lowering crime rates - now homicides are at a 30-year low.”
                      -- Paul Henderson, Office of the SF Mayor, Deputy Chief of Staff, Public Safety

“For officer safety, it's very important that they know exactly where to go. With ShotSpotter, I have more confidence I’m sending them to the precise location of the gunfire."
                       -- Lorrie Serna, Public Safety dispatcher, SF Dept of Emergency Mgmt

“ShotSpotter removes the guessing game - it gives us a lot more information than someone calling in would give … and the chances of being caught have gone up so with this system … so maybe people will think twice about firing a gun”.
                        -- Sgt Tracy A. Mc Cray, Bayview Police Station, SFPD

"We know that we have forensic evidence we can rely upon.”
                          -- Diana M. Garcia, Homicide Prosecutor, SF District Attorney's office

“We want to be as safe a city as we can be, and we need the best tools to do that.  In the mid-2000’s, our homicide rate was alarming. Since then, we’ve achieved a 50% decrease in gun violence. With ShotSpotter, San Francisco is going in the right direction.”  
                           -- San Francisco Police Chief Greg Suhr 

About the New Site
Police agencies across the U.S. that have adopted ShotSpotter Flex refer to it as a “force multiplier.”  Providing testimonial to that, the SST site’s new “Law Enforcement” section includes video comments from several respected police chiefs who talk about intelligence-led policing to address gun violence in their communities.  A “Critical Infrastructure” section explains the role of gunfire detection in mitigating attacks on key facilities. The Community Resources section emphasizes the importance of community engagement and collaboration to fight gun crime and augment the ShotSpotter technology. The site also offers several tips to keep communities and their police officers safe.  

“When we embarked upon the creation of a new web site, featuring this video, we wanted to do much more than showcase our services”, said Theresa Marcroft, Senior VP of Marketing for SST Inc. “Our dramatic video and highly visual site were designed to tell the story about the scale and intensity of gun violence in America today, to engage and inform site visitors about this very important topic and to provide tools for communities to be part of the solution in curbing urban gunfire.

The site also offers the most recently-published 2014 National Gunfire Index, comparing gun incidents in the first half of this year to the same period last year, and reveals a 20.6% decrease across the 31 cities in the report’s sample. SST published the Index to spark a more informed discussion about the impact of gun violence on public health outcomes.  It is a launch pad for the work of others, and will enable social scientists in respected institutions to do the analysis and draw correlations between gun violence and many facets of public health, such as child development and trauma-induced PTSD.  See URL  An all-new online media kit also offers downloadable assets for the press. 

Our Partners
Our San Francisco-based video was produced for SST by the very talented storytellers at Fossum Creative.  The new web site was designed for SST by the outstanding team at Next Step.  It has an updated look with an immersive experience and a responsive design for easy access on mobile devices.   Our Gunfire Index and collateral were developed to augment the website -- and stand alone at the same time.  For that, we thank the team at GEI Designs.  Detailed datasheets on each of the SST Inc. products ShotSpotter Flex, ShotSpotter SiteSecure and SecureCampus are available for download on the website at:  
For details about our collaboration with any of these partners, feel free to contact Theresa Marcroft, Sr Vice President of Marketing, at or  408 656 1876.

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About SST, Inc.
SST, Inc. is the global leader in gunfire detection and location technology providing the most trusted, scalable and reliable gunfire alert and analysis solutions available today. SST’s National Gunfire Index reveals that gunshots are both vastly under-estimated and under-reported.  SST’s ShotSpotter Flex™ is the leading gunfire alert and analysis solution for detecting gunshots and providing critical intelligence to give law enforcement agencies the detailed real-time data needed to investigate, analyze and prosecute gun related crimes.  The company’s deep domain experience, along with cumulative agency best practice experience, delivers measurable outcomes that contribute to reducing gun violence. SST is a proven solution provider with more than 80 installations across the United States and the world. Privately held, the company possesses multiple patents resulting from nearly two decades of innovation in the area of acoustic gunshot location technology. (See   Information about SST and ShotSpotter can be found at or The full 2013 National Gunfire Index can be downloaded at   You can also follow SST and @ShotSpotter solutions on Twitter, Facebook, LinkedIn and YouTube.

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Media Contact:  Liz Einbinder   +1 (415) 577-8255

Copyright © 2014 SST, Inc™. All rights reserved. ShotSpotter Flex™, ShotSpotter Onsite™, ShotSpotter SpecialOps™, ShotSpotter®, ShotSpotter Gunshot Location System®, ShotSpotter SiteSecure™, SecureCampus™ and the ShotSpotter logo are trademarks of SST, Inc™. SST and ShotSpotter technology are protected by one or more issued U.S. and foreign patents, with other domestic and foreign patents pending. Read more about patents at